Why Buy Local?

Why Buy Local?

Buy Local for Global Impact with Red Tomato

Since its founding in 1997, Red Tomato has worked relentlessly to bring fresh, local, sustainable food to market. Since our founding, our team has mentored countless individuals and organizations.
We continue to put farmers first, ensuring that mid-sized farmers in the Northeast remain a vital part of our communities — both urban and rural.

Red Tomato has expanded its programs beyond its work as a regional food hub to ensure equitable access to fresh, healthy food alongside fair prices for local farmers.

Take a look at the impact of our work and find many reasons why to buy local.

Red Tomato’s Impact in 2022

The current landscape for both mid-size-family and independent farms, and food security for all, is at increasing risk. In 2022, Red Tomato focused on building capacity to be better equipped to adapt and remain resilient within a changing food system. We also continued building and implementing collaborative programs and developing new approaches to address market disruption for growers and food equity for eaters. As Executive Director Angel Mendez shares, “How do we continue to move our good work forward?” Learn more about how we do so in our 2022 Impact Report.

$4 to $5 million

"Red Tomato is an effective bridge between the farmer and consumer. Their vision is to connect consumers and farmers beyond just buying a nameless, faceless tomato. I share that value."

— Steve Groff, Cedar Meadow Farm

Our EcoCertified™ program has certified 30-plus orchards over the life of the program, representing 1,000-1,500 acres per year.

59% decrease

“Red Tomato really helps us be better growers. We have a great, quality-oriented relationship. When I talk to them, I know that it’s not just some guy calling to give me a hard time - they’re looking for the same thing as me: quality.”

— Donny Dzen, Dzen Brothers

Coordinate a network of 40-plus family farms in a nine-state North-east region


When we were first talking about my sending some apples down to Boston, Michael asked me “How do they taste?” I’ve been doing this a long time, and that was the first time a broker ever asked me how the apples taste.

— Zeke Goodband, Scott Farm

Donate to Red Tomato

Your donation supports scientific research, logistics innovations, sharing lessons learned with our colleagues in the Good Food Movement and hands-on work with our growers. Together, we are righteous produce!

Donate Today