David is Senior Manager of Marketing, The Hartman Group, Bellevue, WA. The Hartman Group is a leading provider of insights, strategies and consulting on consumer behavior and demand-side trends in the food and beverage industry. David works in linking Hartman Group insights to food and beverage marketplace trends through company marketing, public relations and social media. He is co-author with Harvey Hartman of the book Marketing to the New Natural Consumer (1999). He has been an editor and contributing analyst to many Hartman Group publications including its Food and the Environment reports as well as studies relating to food culture, health and wellness, retail, sustainability and organics.
David has extensive experience in consulting to food and beverage retailers and manufacturers as well as in marketing communications, business development and business intelligence. He holds a B.A. in English from the University of Massachusetts, an M.S. in Forest Products Marketing from the University of Washington, and an M.E.S. from Yale School of Forestry and Environmental Studies.