For Retailers

Resources and Information

Connecting Farmers and Consumers

At Red Tomato, we believe great produce tells a story. Our food hub bridges the gap between innovative farmers across the US and forward-thinking retailers, delivering produce that represents the best of regional agriculture.

We offer more than just fruits and vegetables—we provide a connection to the farms, farmers, and sustainable practices that make our produce unique.

By partnering with Red Tomato, retailers can offer their customers high-quality, locally grown produce with a story you can believe in.

Why Source from Red Tomato's Growers?

Red Tomato connects retailers with a network of independent, family-owned farms that are the backbone of Northeast, Midwest, Southeast & Mid‑Atlantic agriculture. Our mid-sized farms represent a critical but often overlooked segment of the agricultural landscape, providing diversity, resilience, and innovation to our regional food system.

Unlike traditional distribution models, our non-asset based approach allows us to:

Provide flexible, efficient produce sourcing
Offer a diverse range of high-quality, seasonal produce
Support the economic viability of mid-sized regional farms
Create a more sustainable and responsive supply chain

By partnering with Red Tomato, retailers become part of a larger mission to preserve and strengthen regional agriculture.

Why Carry EcoCertified^® Produce?

EcoCertified offers retailers a unique value proposition.

By offering EcoCertified^® fruit, you satisfy the top three criteria your customers look for:

Fresh peaches and apples of many varieties, bursting with flavor
Grown using careful, certified ecological practices
Support for trusted local/regional farmers

EcoCertified^® provides an additional quality mark that complements organic offerings, giving retailers a competitive edge in meeting consumer preferences for sustainable, locally grown produce.

Marketing and Merchandising Support

Red Tomato provides comprehensive marketing and merchandising support to help retailers effectively promote local and EcoCertified^® produce and connect with consumers who care about local, sustainable agriculture.

Educate Your Shoppers

Need Custom Support?

Need custom marketing support or have questions? Contact our retail support team at sales@redtomato.org

At the heart of Red Tomato are dedicated farmers who care for their land, workers, community, and the earth.

Our network of over 40 family farms spanning the Northeast, Midwest, Southeast, and Mid‑Atlantic regions combines generations of agricultural expertise with a commitment to growing practices that support thriving orchards, farms, and communities.

The farms in our network are a powerful force in our region’s food system, combining deep family roots and experience with fresh energy and innovation. They represent some of the oldest farms in the region, with roots that go back centuries, as well as the newest generation of growers. By working together, our growers can deliver the volume and consistency retailers need, while maintaining the high quality and sustainable practices your customers value.

Retailer Testimonials

Hear directly from the retailers who are part of our network about how Red Tomato supports their work and vision.

For over two decades, Red Tomato has been a trusted partner in bringing local, sustainably grown produce to our customers. Their EcoCertified program aligns perfectly with our core values and commitment to environmental stewardship. Through our 20-year partnership, they’ve consistently delivered on both quality and mission – coordinating supply from multiple regional farms while maintaining rigorous ecological standards. Our customers can feel confident knowing they’re supporting local agriculture and sustainable growing practices every time they choose EcoCertified produce.”

— Produce Team Lead, Whole Foods Market Northeast Region

As a community-owned cooperative, supporting our region’s farmers is central to our mission. Red Tomato shares these values and has helped us build meaningful connections with local farms. Their EcoCertified program gives our member-owners confidence that they’re not just buying local, but supporting growers who are committed to ecological practices and fair treatment of workers. It’s a partnership that truly embodies the cooperative spirit of working together for the benefit of our community, our farmers, and our environment.”

— Produce Manager, Brattleboro Food Co-op

Distribution Solutions

Our Distributor Network

At Red Tomato, we’ve developed flexible distribution solutions that integrate fully with your existing supply chain. Whether you’re looking for full truckload delivery to your distribution centers or direct store delivery of mixed loads, our logistics team ensures consistent supply of fresh, local produce throughout the season.

Through strategic partnerships with established regional distributors and supply chain partners, we coordinate the aggregation and delivery of local and EcoCertified produce without requiring you to set up new vendor relationships or delivery systems.

Our distribution partners maintain the highest standards for food safety and cold chain management while providing the efficiency and reliability you expect.

This coordinated approach means you can: