Diane Rast, a native of Hawaii, is Red Tomato’s Creative & Packaging Director. She is responsible for the artistic vision here at Red Tomato. Diane directs how we visually portray ourselves and strives for design continuity between print and packaging. She works with our supply chain and marketing teams, our growers and customers to select appropriate, sustainable produce packaging solutions. Diane has been part of everything Red Tomato from the start. She has channeled her creative energy into crafting each logo, defining the visual story of Red Tomato and EcoCertified from the beginning. Her passion for Red Tomato and creating visually appealing graphics is just as strong today as it was 25 years ago. Diane organically slipped into the role she is in now where she continues to push the creative and sustainable goals of the team forward through unparalleled imagery and her quest for new sustainable produce packaging options. In addition to being a powerhouse creative force at Red Tomato, Diane is a dedicated beekeeper. “I recently purchased 2 new nucleus colonies. There are 5 hives in a cardboard box with roughly 14,000 bees that have been nurtured by a master beekeeper. When I opened the box to place them in their new home, I thought they would be aggressive but not so! They were so happy to be out of that crowded box! It was a celebration!”